Versuni Cookie Notice

Cookie Notice effective as of 01.07.2025
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Versuni is home to the brands of Philips, Baristina, Saeco, Gaggia, Preethi, Philips Walita, L'OR Barista and Senseo. 

More information about cookies 

Versuni aims to make your online experience and interaction as informative and relevant as possible. We use cookies or similar techniques to achieve this. With this cookie notice we would like to inform you which categories of cookies may apply and for which purposes.   

What are cookies? 

Cookies are small text files that are stored onto your equipment (computer, tablet, or mobile device) when you use web browsers and visit websites. Similar techniques are pixels, web beacons, device fingerprints, etc. For the sake of consistency, we refer to all these techniques as cookies. 

Why are cookies used? 

Cookies may be used for different purposes. We divide cookies into four categories: 

1. Functional cookies 

Cookies can be required to make the website function properly. For example, without cookies it would be difficult to remember that you have logged in, or which products you have put in your shopping cart. These are called required cookies, essential cookies, or functional cookies. 

Platform/Channel	Cookie Name	Validity	Description	Category
Appdynamics	ADRUM	Current session	A cookie used by AppDynamics to monitor application performance and user experience. It helps track user sessions and page load times.	Functional
Bazaarvoice	BVBRANDSID	1 day	A session identifier cookie used by BazarVoice to track the interaction session for user-generated content like reviews and ratings.	Functional
Bazaarvoice	BVBRANDID	1 year	A persistent cookie used by BazarVoice to uniquely identify a user across multiple sessions for tracking reviews and feedback.	Functional
Server	ROUTE	Current session	A cookie that manages server routing, ensuring that user requests are consistently directed to the same server during a session.	Functional
VWO	_vis_opt_test_cookie	Current session	A VWO cookie used to test whether the browser allows cookies to be set. It's used for the A/B testing functionality.	Functional

2. Analytical cookies 

Cookies may be used to analyze the use of a website, to count the number of visitors, to learn how the website may be improved. These cookies are called analytical cookies. 

Platform/Channel	Cookie Name	Validity	Description	Category
Google	_ga	1 year	Analytics cookie used to distinguish users by assigning a randomly generated number as a client identifier. This helps track user interactions on the website.	Analytical
Google	_ga_D17YVKL58R	1 year	A Google Analytics cookie used for session tracking and analytics. It's specific to a particular property or account within Google Analytics.	Analytical
Google	_ga_HQYV7E243Z	1 year	Another Google Analytics cookie used for tracking user behavior, specific to a different property or account.	Analytical
Google	_ga_V70KZXE4WG	1 year	A Google Analytics cookie tied to a specific property, used for monitoring session data and user interactions.	Analytical
Google	_ga_VS05DCBVZT	1 year	Similar to the other _ga_* cookies, this one is used by Google Analytics for tracking purposes on a different property or segment of your application.	Analytical
Google	_gtmeec	3 months	related to Google Tag Manager, this cookie could be used for managing and triggering other analytics tags within the application.	Analytical
VWO	_vwo_ds	3 months	VWO cookie that helps with data segmentation for more detailed tracking and analysis of user behavior during tests.	Analytical
VWO	_vwo_sn	1 day	Used by VWO to store session-level data for users, such as how many times a user has visited the site.	Analytical
VWO	_vwo_uuid	1 year	A VWO cookie that assigns a unique ID to each visitor, used to track user behavior across different sessions.	Analytical
VWO	_vwo_uuid_v2	1 year	An updated version of the VWO cookie for visitor tracking, providing more precise data for A/B testing and analysis.	Analytical

3. Social Media cookies 

Social media cookies are used to enable integration of social media into the website, to enable liking or sharing of a page or product or logging into the website with your social media account of choice.   

4. Advertising cookies 

Marketing cookies, or (targeted) advertising cookies enable personalized online advertising. While any website may present ads, with the use of such cookies it is possible to tailor the ads that are presented to you, to your behavior on the internet. Overall, the purpose of advertising cookies is to make marketing more relevant and interesting. 

Platform/Channel	Cookie Name	Validity	Description	Category
Google Ads	1P_JAR	30 days	Used by Google Ads to track conversions.	Marketing
Google Ads	NID	6 months	Used by Google to remember user preferences and personalize ads.	Marketing
Google Ads	ANID	13 months	Used for advertising served across the web and stored in Google services.	Marketing
Google Marketing Platform (DoubleClick)	IDE	13 months	Used by Google DoubleClick to register and report the website user's actions after viewing or clicking an ad.	Marketing
Meta (Facebook/Instagram)	_fbp	90 days	Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers.	Marketing
Meta (Facebook/Instagram)	_fbc	90 days	Stores the last Facebook click ID when users reach the site from a Facebook ad.	Marketing
Meta (Facebook/Instagram)	fr	90 days	Contains encrypted Facebook ID and browser ID. Used for ad targeting.	Marketing
Microsoft Ads	_uetsid	30 minutes	Microsoft Ads Universal Event Tracking (UET) to track user behavior across sessions.	Marketing
Microsoft Ads	_uetvid	16 months	Used by Bing Ads to track visitors on multiple websites to present relevant advertisements.	Marketing
TikTok Ads	_tt_enable_cookie	13 months	Used by TikTok to track conversions and attribution of ads.	Marketing
TikTok Ads	_ttp	13 months	Used to measure and improve the performance of TikTok advertising campaigns.	Marketing
Pinterest Ads	_pinterest_ct_ua	1 year	Used by Pinterest to track conversions and attribute Pinterest ad campaigns.	Marketing
Pinterest Ads	_pin_unauth	1 year	Tracks the use of Pinterest for ad targeting.	Marketing
Twitter/X Ads	personalization_id	2 years	Used by Twitter to track and deliver targeted ads.	Marketing
Twitter/X Ads	guest_id_ads	2 years	Tracks user activity and preferences for ad targeting on Twitter Ads.	Marketing
Twitter/X Ads	_twitter_sess	Session	Tracks sessions and user activity for ad targeting and reporting on Twitter.	Marketing
Snapchat Ads	_scid	1 year	Snapchat cookie for tracking conversions.	Marketing
Snapchat Ads	_sctr	13 months	Used by Snapchat for retargeting.	Marketing
Snapchat Ads	_snap_ab_test_id	13 months	Tracks ad performance and user behavior to optimize Snapchat ad targeting.	Marketing

Please see below for a detailed explanation of how we use the various cookies.   

Your choices about cookies 

When landing on our webpages/touchpoints, you are presented with information about the cookies that apply to that specific page. You are offered the possibility to set your preferences. You can either accept all cookies or decline all cookies except functional cookies. Alternatively, you can select which types of cookies you allow. You can change your preferences at any time by clicking on the cookie settings of that webpage. If you click on ‘learn more’ you will find a list of all cookies that apply to the webpage within each category (functional, analytical, social media, targeted advertising). 

Please note that using the Cookie Settings on our websites may not result in the deletion of any cookies that have already been set. You can do that via the settings of your web browser as described below, after you have changed your Cookie Settings on our websites.

You may use the settings of your web browser to make choices about cookies and privacy.

Please be aware that Versuni currently does not make use of a technical solution that would enable us to respond to your browser's 'Do Not Track' signals. Besides using the Cookie Settings section on our websites, you may manage your cookie settings in your browser settings at any time. Please be aware that your browser settings may not offer you the same ease of use as the Cookie Settings on our websites. If you simply disable all cookies in your browser settings, you may find that certain sections or features of our websites will not work, because your browser may prevent us from setting functional cookies. Therefore, we recommend using the Cookie Settings on our websites instead of disabling all cookies via your web browser.

Your privacy rights 

For (further) information about the way we process your personal data and to learn how you may exercise your privacy rights under applicable law, we refer to our Privacy Notice. The current version of the Privacy Notice is always available at the footer of our websites. 

Detailed explanation on how we use cookies

Our website may use functional cookies for:

1. passing on information from one page to the next, for instance if a long survey is being filled in or if you need to fill in many details for an online order.
2. storing preferences such as language, location, the number of search results to be displayed etc.
3. storing settings for optimal video display, such as buffer size and your screen's resolution details.
4. reading your browser settings so that we can display our website optimally on your screen.
5. locating misuse of our website and services, for example by recording several consecutive failed log-in attempts.
6. loading the website evenly so that it remains accessible.
7. offering the option of storing your login status so that you do not have to enter login details every time.
8. making it possible to place a reaction on our website.
9. optimizing our website in real time depending on how you use the website, e.g. by making a field in a form light up or blink after a period of inactivity.

Our website may use analytical cookies for:

1. keeping track of the number of visitors to our web pages.
2. keeping track of the length of time that each visitor spends on our web pages.
3. determining the order in which a visitor visits the various pages on our website.
4. assessing which parts of our site need to be improved.
5. optimizing the website.
6. requesting your feedback on specific parts of our website.

Our website may use social media cookies for:

1. logged-in users of selected social media to share and like certain content from our website directly.
2. Enabling logging in with your social media account.

Please be aware that these social media parties may process your personal data for their own purposes. Versuni has no control over how these social media parties process your personal data. For more information regarding the processing of personal data by the social media parties, please refer to their privacy statement and cookies policies. 

Below we have listed the Social Media channels that are used by us:

1. Facebook
2. X
3. LinkedIn
4. YouTube
5. Instagram
6. Tik Tok
7. Snapchat
8. Pinterest

Our website may use targeted advertising cookies for: 

1. recording your visit and, assessing your interests.
2. monitoring if you have clicked on an advertisement.
3. keeping track of how many visitors click on an advertisement.
4. information about your surfing behavior to be passed to other websites.
5. third-party services to be used to show you advertisements tailored to your needs, interests, or preferences.
6. determining which advertisements, ad technologies and ad networks are most effective for us.
7. showing you advertisements about products you have previously clicked on, searched for, or otherwise shown interest in (retargeting).
8. keeping track of which advertisements, you have already been shown so that you are not always shown the same ones.
9. displaying more interesting advertisements based on your social media usage.
10. you to submit questions or reviews about our products and, on the basis thereof, be presented with advertisements more likely to be of interest to you.
11. reviews submitted by you to be repurposed as product recommendations on other pages.
12. you to be connected with online authorized retailers, to be informed about price, availability and purchase conditions of the product of your interest and keep track of your purchase preferences.
13. determining which advertisements you clicked on, before performing a purchase on our website.
14. keeping track of how many orders are placed by way of the advertisement, as well as their monetary value.
15. you to receive direct marketing e-mails tailored to your interests (if you have opted-in to receive such e-mails) or direct marketing e-mails about similar products as those which you have already purchased (if you have not opted out of receiving such e-mails).
16. matching multiple devices (e.g. phone, tablet, laptop) to a visitor so that it can be tracked if an ad on one device may have triggered an action (such as a purchase) on another device (known as ‘cross device tracking’).

In order to tailor information and advertising to your interests and relevance, we try to acquire an understanding of your likely interests on the basis of your visits and surfing behavior on the Versuni websites and third-party websites. Based on these interests, we develop a segmented profile and adapt the content and the advertisements on our website for various groups of customers.

Third parties that set cookies via our website may also try to find out what your interests are in this way, and this information may also be used to present you with content or advertisements that appear more likely to be of interest to you on other, non-Versuni websites. In this case, the information about your current website visit may be combined with information from previous visits to websites other than ours.

Concluding remarks

We reserve the right to amend the Cookie Notice and the cookies included in the cookie bar or a specific website at any time. The updated Cookie Notice will be effective upon posting. You are always allowed to alter your cookie preferences or stop using our websites. By continuing to access our websites or to make use of our services, you agree to be bound by the revised Cookie Notice. You can consult this web page for the latest version.

If you have any questions and/or comments about this cookie notice, please contact our customer care channels available via chat, mail, or phone. Alternatively, you can submit a privacy request through Contact us | Versuni.